Intercultural Management

Table of contents :

Introduction and Mission Statement

I/ China: Market Presentation

a) Revenue

b) Economic Relations with France

c) Middle market

d) Environmental Analysis

II/ The Chinese Clothes market

a) Description

b) Why do our French clothes company expand in China?

c) Porter’s five forces

III/ How to adapt our company to the Chinese Market?

a) Logistics (office location, legal issues…)

b) Human Resources Plan

c) Cultural issues

d) Market issues

Conclusion

References