The organizational cultural dimensions, and the Bulgarian business mentality.
Globalization and open markets have enabled the interconnection of worlds. These phenomena have simultaneously accelerated the transformation of modes of thought and consumption. But in this time of economic crisis and increased competition, the need to adapt and diversify its teams is imposed on those who want to stick closer to market needs and stand out ...
SUMMARY Contents Introduction I. The cultural dimension of an organization A. The components of culture 1) The individual and collective culture 2) Corporate culture a. Definition b. Issues B. Intercultural management 1) Definition and purpose 2) The five dimensions of Geert Hofstede C. The various intercultural management model 1) The ethnocentric model 2) The polycentric model 3) The régiocentrique model 4) The geocentric model II. The mentality of the Bulgarian Business A. Bulgarian Culture B. Bulgarian company C. Management in Bulgaria Conclusion References
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