International Marketing – Marketing Plan Outline

Table of Contents Executive Summary

Introduction

I/ Presentation of the company Caroll

a) Vivarte group

b) History

d) Organization of the company

e) Innovation

f) Strategy

g) Brazil: an opportunity for Caroll's expansion

II/ Brazil : Market Presentation

a) Brazil

b) Economic Relations with France

c) The Brazilian clothes market

III/ Situation Analysis

a) Porter's Five Forces

b) Current Marketing Strategy

c) Competitive Analysis

d) Customer Analysis

e) SWOT Analysis

IV/Objectives

V/ Product - Brand Strategies

VI/ Supporting Marketing Programs

VII/Implementation

Conclusion

References?