Management Decision Making: Miller Lite Case
TOPIC:
A. Written analysis of the work shop done in class or
B. Write about a Management decision making process that you have been involved in and describe the process and the outcome.
C. Write on any of the Case Studies or Discussion Articles reviewed in the course.
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Table of Contents :
Introduction
A/ Presentation of Miller Brewing Company & Miller Lite
B/ The issue of Miller Lite
I/ A communication issue
II/ The objectives
C/ Identification of the alternatives
D/ Plan of action
I/ Create a long-term strategy with clear objectives
a) Creative strategy all over the low carb trends
b) Redefine the target
c) Developing the brand
II/ Invest in a new advertising campaign
a) Target audience
b) Promotion and media channels
c) Control the results
E/ Recommendations
Conclusion
References
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