Apple Case Study

TABLE OF CONTENTS? :

Introduction

I/ From a historic perspective, what were Apple’s major competitive advantages?

II/ Analyse the structure of the personal computer industry over the last 15 years

III/ How have the dynamics of the PC industry changed?

IV/ Evaluate Apple’s strategies since 1990

V/ Has Steve Jobs finally solved Apple’s long-standing problems?

VI/ What impact has the iPod had on Apple’s success?

Conclusion

References
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