Business Communication: Miller Lite Case
Topic :
- You will research and prepare a report on market share problems and marketing of Miller Lite.
- Reporting on these somewhat technical problems (or an industry you know well) will yield the most benefit to you.
- This report will include as specific proposal or plan of action.
?
Table of Contents :
Introduction
A/ The problem of Miller Brewing Company
B/ The issue of Miller Lite
I/ A communication issue
II/ The objectives
C/ Plan of action
I/ Create a long-term strategy with clear objectives
a) Creative strategy all over the low carb trends
b) Redefine the target
c) Developing the brand
II/ Invest in a new advertising campaign
a) Target audience
b) Promotion and media channels
c) Control the results
D/ Recommendations
Conclusion
References?
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