Brand Strategies

You can build a business without a factory, without offices, without staff, but

you can not build a business without clients. The corollary is that clients are the only

reason you are in business in the first place. And marketing is about finding and

keeping people to buy and consume your products and services, and to come back

regularly for more...

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Table of contents :

Introduction

I/ Country of Origin American culture, Japan, Denmark, France

II/ Corporate Identity Packaging The design manuel Brand  name styles Brands become generic terms Misguided brands Brand name criteria

III/ Brand strategies and structures Monolithic Endorsement Multi-branding

IV/ Cultural Differences and some avoidable errors

Conclusion?