Entrepreneurship:Business Plan for the start-up of a clothes shop in China: FRENCHY
Students are to create a Business Plan according to the guidelines
provided by the textbook. The Business Plan should cover all three
sections: Management, Marketing and Financial and also include an
Executive Summary. The instructor is interested in the "thinking"
behind the projections rather than the accuracy of the figures.
??
Table of Contents Executive Summary
Introduction and Mission Statement
I/ Presentation of the company
a) The Company "Frenchy"
b) Legal Form of Business
c) Company Ownership
d) Organization of the company
e) China: area that "Frenchy" wants to exploit
II/ Market Analysis
a) China: Market Presentation
b) Middle market
c) The Chinese clothes market
III/ Current Situation Analysis
a) Analysis of the 7 P's
- Current Market position: Product, Price, Place, Promotion
- Service Business: People, Processes, Physical evidence
b) Analysis of the 3 C's
- Company (SWOT), Competitors, Consumers
c) Positioning
IV/ Marketing Strategy
a) Why do "Frenchy" expand in China?
b) Analysis of the 3 V's
c) Porter's five forces
d) Supporting Marketing Programs
V/ Implementation and Financial Aspects
a) Expenses and Liquidity
b) Company Resources
c) Key factors for the setting-up of 1 shop
Conclusion
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